Wednesday, December 14, 2011

Blog #30: Life "modes" in social media

Paper Title: Life "modes" in social media

Authors: Fatih Ozenc and Shelly Farnham

Author Bios:
Fatih Ozenc: is at Carnegie Mellon University and holds a PhD in Interaction Design

Shelly Farnham: is currently a researcher at Microsoft Research and holds a PhD from the University of Washington

Presentation Venue: CHI '11 Proceedings of the 2011 annual conference on Human factors in computing systems that took place at New York (ACM)

Summary:
Hypothesis: People organize their social worlds based on life "modes" and social sites have not sufficiently addressed how to help users improve their experiences in this area. Thus, if the authors can manage a user's social media interactions across different "modes" of their lives, the experiences and services of the social media interactions will be maximized
How the hypothesis was tested: Based on author's framework, prior work, and their review of existing technologies, they focused on four explanatory design themes for their study:
1) Organize by facets
2) Rituals for transitions
3) Focused sharing and consuming
4) Natural representations of facets
16 participants were recruited through an online screening questionnaire that asked about age, gender, Internet usage, identity faceting, sociability and work status. Participants were included if they were anywhere from 21 to 55, had intermediate or higher levels of internet usage, either worked full or part time or were students. The authors performed in-depth 2 hour interviews to explore how people naturally and mentally model different areas of their lives. They also explored how the people incorporate communication technologies to support them, and how we might improve their online experiences of managing their social media streams. 
The authors then conducted a study on separate individuals scoring highly on extroversion and having multi-faceted lives so that their feedback would be effective toward creating "division" mechanisms. They incorporated diverse visual representations of people and groups into the study to help assess what are more natural ways to organize and visualize people.
Results: Majority of participants drew their life maps as social meme maps, while a few others focused more on a timeline style. The researchers found that participants chose communication channels based on closeness and different areas of their lives. Specifically, the closer they were to someone, the more they used a mix of multiple communication channels. Additionally, the amount of segmentation that participants wished to maintain between certain facets of their lives varied greatly with age, personality, and cultural differences.

Discussion:
Effectiveness: I really enjoyed the ideas and concepts of this paper. I believe most people will actually enjoy using this sort of division mechanism. However, there would be many people who would consider it a threat to their privacy due to various reasons. I enjoyed the new approach but I am not sure how effective it would be.

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